Posts Tagged ‘Private Label’

New Website Offers Consumers Private Brand Recipes

April 4th, 2012 (franklin)

The Private Label Manufacturers Association announced this week the launch of a new website, The new site is designed to help customers looking for cost-saving recipes for lunch, dinner or desserts, there’s a new website.

The PLMA whose member companies work with many retailers and wholesalers in the Pacific Northwest and supply private label food, household and kitchen, health and beauty, and other traditional supermarket and drug chain products. The recipes were developed by Chef Diane Kniss and are based on recipes offered by retailers around the U.S. and Canada.

Author Craig Espelien: Brand Your Private Label!

March 3rd, 2011 (franklin)

Shielding isn’t the best way for you to grow equity for your private label brands or your stores. Here’s why.

By Craig Espelien

Which is the better way to promote your private label brands: shielding, or branding?

For our purposes here, let’s call “shielding” the protection of store brands’ price image by reducing their shelf prices whenever a like item from a national brand goes on sale. Some say the like item should be placed alongside the advertised national brand in the circular and on display.

We’ll call “branding” the treatment of the private brand as a stand-alone with its own structured marketing and merchandising platform. In other words, it doesn’t rely on the national brand to dictate promotional windows. (Okay — I am a proponent of pre-empting the brand by putting the private brand in the ad and on display a week before the major national brand will appear.)

While neither approach is right or wrong, let’s explore how consumers shop and the impact each choice has on their purchase patterns.

Read the entire article at Frozen & Dairy Buyer Magazine.

PLMA Live! Insight with Phil Lempert – Supermarket Guru

March 2nd, 2011 (franklin)

According to Store Brands Decisions, national brands are fighting hard to win back market share gains made by private label. Veteran industry analyst Phil Lempert, known as the SupermarketGuru, foresees big changes coming in the battle of the brands and the retail landscape. Watch the interview. Franklin Foods is the second largest Retail Private Label manufacturer of cream cheese in the United States and is a supplier to nationally recognized accounts.