Why at the end of every restaurant meal is this same question (or something very simliar) being asked? Well, it happened to me (again) last Saturday night and I tend to have the same answer, “No, I think we are fine.” I wonder how many restaurant diners are asked this same or similiar question at the end of every restaurant meal across the U.S. and respond this exact same way? At $8 – $12 for a dessert in most nicer restaurants a couple of “Yeses” could really help boost the check average and regain some lost sales due to less diners. As a diner I want to be sold on dessert. As an ingredient manufacturer I have a stake in the game as well. I would love to change the way desserts are sold in the U.S. and create the ”No” Proof Dessert (thinking out loud here). Does it need to be lower in calories?; or have less fat?; and, of course still be decadent. The current way to sell desserts across the U.S. needs a fresh approach. Since our mission is to Re-Invent Cream Cheese, we might just have the solution.
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