Store Brands Decisions: Daymon Launches Private Brand App

May 23rd, 2012 (franklin)

May 21, 2012
Stamford, Conn.-based Daymon Worldwide has launched the world’s first Private Brand mobile app, available for iPhone, iPad and Android platforms.

The app was unveiled today in Amsterdam at PLMA’s World of Private Label trade show, the annual international conference of the Private Label Manufacturers Association.

Labeled iDaymon, the app features access to private brand resources and consumer insights, plus industry news and events. Resources include a store walk assistant, private brand opportunity calculator and information on private brand penetration in multiple countries.

The Insights screen links to information on industry trends, the latest social media buzz, and private brand launches. iDaymon’s News and Events content links to a wealth of current retail and private brand industry news, plus access to a global calendar of industry events such as trade shows and conferences. Click here for the entire article.